Jenn: One of my favorite parts of my job is when I begin working with a client who is just starting their business. I get to hear their story of “why”. Their excitement is contagious as we brainstorm branding and strategy. As we all know as entrepreneurs, the excitement can be overcome with doubt and fear. A few years ago, I had the honor of curating 2 publications for CRAVE Dallas, featuring over 250 women entrepreneurs. I had the chance to hear their struggles and successes. I wanted to sit for hours over coffee with each of them and just listen….or if in any small way, encourage them. My heart was burdened. Later, in the summer of 2011, I sat one morning in church praying that the Lord would give me direction as to where to serve in ministry. Then in one moment, He connected the dots. He said “this community of women you are so burdened for, THEY need community”. He showed me that the unique struggles I had been experiencing were not unique at all: my struggle of being a CEO during the day and a helpmate at night; navigating the art of independence as a business owner, but enabling my husband to be my provider; comparing my success to the success of others, finding margin in my life for the most important relationships…..I wasn’t alone. {well} was born.   

JENN SPRINKLE // co-founder // designer, speaker, champion of the risk taker

website // facebook // instagram // pinterest

Kelly: In my youth I prayed, “Lord, don’t let me live an ordinary life!”. This prayer has followed me into adulthood and through many trials, successes, joys and heartaches it continues to be a sweet reminder that I’m right were I’m suppose to be. Just a few years back, I took the leap into entrepreneurship and pursued my long-time passion for photography. Through this journey, I have met so many wonderful, like-minded women and kindred spirits. Community is so important for the entrepreneur because, let’s face it, this journey can be very isolating and lonely at times. Maybe this is the reason why I have such a passion for bringing women together- to encourage one another in life and business- it fires me up! Jenn and I have always shared this desire and have had countless conversations about how we can strengthen women in their faith and encourage them in business- to lovingly say, “You’re not alone”. I am beyond honored and excited to share our {well} journey with you.

KELLY RUCKER // co-founder // photographer, story-teller, outgoing introvert 

website // facebook // instagram // pinterest 

christine-headshotChristine: 

CHRISTINE GARRISON // special projects //