interview // jessica hoffman beauty


Photos by Kat Hennessey Name Jessica Hoffman
buy cheap dapoxetine online Age 33
Business Jessica Hoffman Beauty

Celebrity Makeup Artist. Hair Stylist. On-Screen Beauty Expert. Model. Actor. Writer. Speaker. Founder of Pure Beauty Project. Dreamer. Believer.

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Tell us a little bit about yourself and what you feel called to do? I’m a very passionate, playful and prayerful person. I’m most passionate about using my life for a worthy cause and in everything I do — I hope to bring glory to God. While pursuing every dream of my heart, I keep focused on my “why”. Why do I do what I do? To inspire women to realize their value and beauty, to be a light and a joy to the people around me, to challenge singles to live a life of integrity and purity and to be a living example that one single life can indeed make a difference in the world. I want to glow in the dark!

How long have you been a makeup artist and how did you get your start in the industry?
I knew I wanted to be a hair and makeup artist at a very young age — 8-years-old to be exact! I would sit and stare at fashion magazine covers, studying the makeup, the hair, the look, and the colors. My sophomore year in high school was the year my dream came true. I was actually getting paid to do my dream job! And from that point on, I never stopped working on my craft! 17 years later, I’m still fascinated with my work — I absolutely love being a hair and makeup artist, and more recently an on-screen beauty expert as well.


My first job was at Glamour Shots — a photo studio, where I did hair and makeup for my clients. In those two years, I worked on every skin color, all ages, all races, and that job became the perfect training ground for me as an artist. Two years later, I got a job at a makeup counter, and started to really build my kit with all the gratis and discounts. I was 18 when I met a Celebrity Photographer, Dominic Petruzzi, at a friend’s wedding, and we ended up working together for over 10 years! I was 18-years-old when I landed my first magazine cover as a hair and makeup artist! It’s been game on ever since!

What is one piece of beauty advice that you can give to women? In our quest for beauty, it’s vital we realize beauty begins in the soul and works its way outward… so stop trying to be beautiful from the outside in, it doesn’t quite work that way. Remember this, “Beauty without depth is just decoration.” I want to inspire women to not just look beautiful, but to cultivate a beautiful heart and spirit… I want to inspire women to be beautiful! I think some of the most attractive qualities of a women are her joy and compassion! Such characteristics naturally allure and draw people in, and isn’t that what ‘beauty’ really means? “A set of qualities that naturally attracts.” There’s so many other “beauty tips”, but this reminder is my favorite one to share!


What has been one of your favorite memorable moments you’ve experienced in your career thus far? One of my favorites is the day I walked onto the former TRL set, overlooking Time Square, to film my live TV beauty segment for Vh1’s Big Morning Buzz Live with Carrie Keagan. The experience was exhilarating and it really pushed me out of my comfort zone and has since opened so many doors. One of the best things about this experience, is that my beautiful sisters flew from CA to NYC to be my models for this segment! I got to share this moment with my best friends!


How do you keep from falling into the comparison game – comparing yourself to others in your field?
There’s a fine line between being inspired by someone you look up to, and comparing your life and your career to theirs. I choose not to compare myself, and I choose to remind myself of that fine line. Sometimes it’s as simple as that — choosing not to. It’s a daily discipline. Through my relationship with Jesus I’ve come to know my identity should be placed in Him. Through years and years of working, and growing my personal brand, I realize my worth and value, and no one can take that away from me. The fact is, there are hundreds of thousands of makeup artists in the world, but there’s only one Jessica Justina Hoffman that does makeup, relates to people, and creates in the way that I do. That knowledge fuels my resolve to not compare myself to others. After all, comparison really is the thief of joy.


In 2008, you launched the Pure Beauty Project. What inspired you to create it and what is your vision for it? I started an organization years ago called Pure Beauty Project. It’s the combination of two of my greatest obsessions – beauty and purity. I have a heart for empowering single women to live beautiful lives and to seek purity in mind, body, and soul. This is where I get to girl talk and share my testimony of being a 33-year-old virgin who’s still waiting for her husband. I want to continue to use my career in the fashion and beauty industry as a vehicle to speak and inspire women across the globe.

Is there an area in life or business that God is calling you to take a risk? To use my voice in a greater way! To be more authoritative as a speaker, writer, and on-screen beauty expert. I feel led to build those areas in my career to a greater level, and that comes with some fear, and insecurities, but I have to renew my mind, and remind myself that my career is not just for my own benefit— it’s to inspire people around me and contribute something beautiful to this world.


What are your fears within that risk and how are you navigating it {well}? I’ve always been fearful that my speech imperfections will show— but when I am weak, He is strong. My weaknesses can quickly turn into insecurities that stumble me, but I’d rather look at them as a blessing— it’s a blessing that keeps me humble and keeps me relying on God for my strength and security! I have to remind myself of this daily! Don’t let fear stop you brave girl, do it afraid! Bring glory to God in all areas!

How has your faith played a role in your journey as an entrepreneur? It’s been everything! My faith has taught me how to live outside my comfort zone. It’s caused me to live a life of risk-taking in my career and travels, and to expect things to work out well, even if I have to go through the struggle, through the valleys, my faith has taught me to live a life of expectancy. I expect my goals and dreams to become a reality, I expect to make it happen, I expect the Lord to reveal himself to me and through me. I most definitely have my feet on the ground, but my eyes are on the stars above! That’s the kind of disposition and outlook, living a life on faith can create. My faith also helps me to see things with an eternal purpose, there’s always a reason, there’s always a greater purpose. Faith teaches you that there’s always something more than what meets the eye. Living a life of faith is truly exciting!


What scripture do you cling to? Prov 3:5,6 / Mark 8:36 / Psalm 119:32 / Luke 1:45 / Matthew 5:8 These are a must for me!!

If you could go back in time, what would you tell your 15-year-old self? I would tell my 15-year-old self to place my confidence in the Lord and choose to embrace my self-worth and self-confidence in a greater way. Because what you believe makes all the difference in the world! I’d tell her a healthy self-esteem isn’t something you’re born with, it’s something you grow into. And don’t waste time hiding out within your comfort zone, learn to be okay with being uncomfortable; because that’s where the adventure, and fulfillment is— it’s also where you grow. I’d also tell her to start making good habits with time and money management, because those habits will either help or hurt you as an adult.

Name 3 people you would want to invite to dinner. Mally Roncal, Lisa Bevere and Candice Cameron Bure.

Salty or Sweet? Sweet!! All the way. Would much rather have ice cream over french fries any day!

Photos by: Kat Hennessey

4 Comments on interview // jessica hoffman beauty

  1. Tilly
    March 9, 2017 at 7:02 am (3 years ago)

    Hello I am over from Miss Minimalist (and realising I may have to minimalise the number of crumbs in this keyboard if this is going to make sense). Already subscribed so will be back. Glad to see I am not the only one who thinks having a relationship with a nonsminimali-t would be difficult. Thanks for the thoughts about the printer too. I have thought about not replacing mine next time, but at the moment I do seem to need it. Not sure about the 100 items thing, I may qualify but haven’t counted nor plan to

  2. Patricia Hoffman
    January 13, 2015 at 12:48 am (5 years ago)

    I totally enjoyed reading Jessica Hoffman’s article, as I always do! I am most likely her biggest fan! She is by far my favorite writer and one of my very best friends. I know her well and I know that “she walks her talk”! I am always amazed at her wisdom and her ability to stay “on top of the world”no matter what is going on around her or how she feels.Her joy is contagious and her beauty is captivating.I am honored and blessed God made her my daughter!♡

  3. Tonya
    December 4, 2014 at 8:36 pm (5 years ago)

    Such a great and encouraging article! Jessica, how has your faith affected you career? Does it ever make you feel left out?

    • Jessica
      January 12, 2015 at 11:34 pm (5 years ago)

      Hi Tonya! So sorry I didn’t reply sooner! I’m glad you were encouraged by the article… it was a blessing to relive these moments by telling my stories. I’ve had the absolute best adventures with the Lord and can’t wait for more!! My faith has colored every part of my life, including my career, and I love it that way! I’ve always prayed that God would grow my love for people and I believe He’s been doing that over the past few years. My faith is who I am, it comes with the territory. At times, it has made me feel left out, but the older I get, the more I just enjoy being a Christian! And just enjoy being with people. The more I focus and love on people, the less I feel left out or awkward about being a Christian. Hope this doesn’t sound too naive… cause I’ve definitely had my hard times trying to figure this out… but now, there’s a peace and ease in living in faith, no matter where I am, or who I’m with. xoxox God bless you!!!


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